LCSD SUCCESS TIPS
Each year after LCSD, we poll retailers to find out what worked for them. Based on that feedback, here's your GAMEPLAN for a successful LCSD:
* Focus Local Comic Shop Day® on showcasing your store and THANKING your customers and local community for their support.
* Find ways to set your LCS apart from from others in the area.
-- Creator Signings
-- Local Artists Sketching
-- Working with local non-profits
-- Customer Art Contests
-- After Hours Customer Appreciation Party
-- Graphic Novel Give-Away
* Get the word out. Start promoting early to get your message out there before the onslaught of holiday advertising.
* Order the LCSD exclusive items that fit your shop.
* Order for the holiday season, not just for LCSD on November 23.
* Go deeper on the evergreen items you'll be be able to sell all year long.
* Use the pre-Thanksgiving event as a way to thank your customers and make new ones!
* Use LCSD as a springboard into Black Friday Weekend Sales the next week.
* Use Local Comic Shop Day® to start your holiday selling message early and to get your shop prepped for the busy season ahead.